Offset unleashes his highly anticipated new solo album, Set It Off, a star-studded album featuring a lineup of heavy-hitters in the form of Travis Scott, Don Toliver, Future, Cardi B, Mango Foo, Latto, Young Nudy, and Chlöe.
Originally titled Blame It On Set, Offset's new album was initially slated for release in November of 2022. However, the tragic passing of his close friend and fellow Migos member, Takeoff, led to a postponement as a mark of respect. The hip-hop trio Migos, of which Offset and Takeoff were integral members, had to put their collective mourning before musical pursuits.
One of the standout singles from Set It Off is the fierce and infectious track "FAN." Produced by a stellar team including Aaron Bow, FNZ, Teddy Walton, Thank You Fizzle, and Thurdi, "FAN" captures Offset's dynamic energy and sets the tone for the album. The visuals for the video are equally cool, with Offset paying homage to the King of Pop, Michael Jackson. The video unfolds with cinematic flair, featuring Offset navigating the streets amidst unrest and undergoing nightmarish transformations. The video, shot in Los Angeles, also features appearances by Twitch stars Kai Cenat and Fanum.
Offset shares the significance of Set It Off, stating, "I've been working on this project for over two years now. This season is personal for me. It marks a new chapter in my life. I feel like Michael Jackson coming from a successful group breaking records to superstardom on my own. This body of work is healing for me and a letter to my fans and supporters."
The production work behind Set It Off is equally impressive, with contributions from a dynamic array of record producers, including Vinylz, FnZ, Nick Papz, Teddy Walton, Oz, Boi-1da, Jahaan Sweet, and more. With a blend of star-studded features, top-notch production, and Offset's undeniable charisma, Set It Off cements his status as a solo force to be reckoned with and reflects his personal growth and resilience.
Set It Off gives fans a variety of formats to choose from, including CD, standard black vinyl LP, a red vinyl version exclusive to Offset's store, and an olive green vinyl available only through Spotify. Additionally, four different box sets are available, making Set It Off a collector's dream.