Margo Price has never been afraid to throw expectations out the window. When she first broke through with Midwest Farmer’s Daughter, she was hailed as one of country’s fiercest truth-tellers. A few years later, she took that momentum and ran straight past the genre’s guardrails. That’s How Rumors Get Started is the sound of an artist refusing to sit still, expanding her world while keeping her sharp eye for honesty intact.

Produced by Sturgill Simpson and recorded at Los Angeles’ famed EastWest Studios, the album pushes Price into new territory. The songs lean into rock, soul, and Americana, with touches of psychedelia and pop woven through. Her voice, always striking, carries more swagger and vulnerability here. It’s the kind of record that feels timeless yet restless, pulling from the past while charging ahead.

Tracks like “Twinkle Twinkle” and “Stone Me” highlight Price’s knack for balancing grit with grace. “Hey Child” feels like a lost anthem from the seventies, while the title track delivers a hypnotic groove that lingers long after the needle lifts. Throughout, Price is less interested in fitting into country’s box and more focused on writing songs that tell her story exactly how she wants.

This album also marks a turning point in her career. By moving beyond traditional country confines, she taps into something larger, something that mirrors her fight to claim space as a woman in music. That’s How Rumors Get Started is bold, fearless, and fully her own.