Macklemore’s ethos and honesty radiates on his new self-titled album BEN, where he takes listeners on the road through new arena-worthy anthems, bright pop explosions, and nostalgic rap. The album features acclaimed artists Tones And I, Morray, NLE Choppa, charlieonnafriday, and DJ Premier.
The most successful independent hip-hop artist of all time once again brings us home with him and invites us into his internal world. Re-emergence through addiction, faith, and a subdued vulnerability thematically pave a road less traveled.
Speaking about the new album and the single “Faithful," Macklemore shared: “I wrote ‘Faithful’ after a 2020 relapse that brought me back to a familiar darkness I naively thought I had escaped. It’s a personal song for me, reflecting on my struggles with addiction. As long as I can remember, I’ve wanted to be clean, and yet the disease I have is always present, it always follows me. The record explores the presence of addiction in every facet of my life, and how pervasive and insidious it can be.”
Multi-diamond, platinum and Grammy award winning artist Macklemore has made history with a combination of commercial success, critical acclaim, and international appeal. With a total of 13.5+ billion combined streams to date, Macklemore is one of the most successful independent artists of the 21st century.
A lifelong Seattle resident, Macklemore has always believed in using his platform, resources, and creative pursuits to have an impact on racial and social justice issues. Macklemore is a co-founder of The Residency, a hip hop and youth development program that has become one of the preeminent opportunities for young aspiring artists in the region. Drawing on his personal battles with drugs and alcohol, Macklemore has consistently used his art and platform to raise awareness around issues of addiction and recovery. In 2016 he was featured in a special with President Obama about the opioid epidemic in America and was the first non-administration official ever to participate in the Presidential Weekly Address. He currently serves on the board of directors for MusiCares, The Residency, and The Underground Museum in LA.