Frontman Robert Pollard is known for his strong work ethic, and despite the challenges posed by the pandemic and a fractured kneecap, Guided By Voices have been on a prolific streak in the studio. In the past three years alone, they have recorded and released eight albums, earning heaps of praise along the way. Their previous album, La La Land, was even hailed as Best Of The Month by Uncut magazine.

What sets their pandemic-era records apart is the unique approach to recording. Instead of being in the same studio, the band members recorded their instruments individually in separate cities. This unconventional method adds an intriguing layer to their music and showcases their ability to adapt and create under different circumstances.

This time around, producer Travis Harrison joined the gang in a Brooklyn basement, capturing their kinetic power in its most authentic form. Much of the album was recorded live to tape, showcasing the undeniable catchiness and earworm quality of the new songs.

Welshpool Frillies embodies the brash, no-frills, and punky spirit that defined Guided By Voices in the '90s. The album draws inspiration from Pollard's Scalping The Guru compilation, which he put together in 2022. It's a nostalgic nod to their roots and a reminder of the band's enduring influence.

2023 marks the 40th anniversary of Guided By Voices' humble beginnings in Dayton, Ohio. Robert Pollard, a former elementary school teacher with no formal music training, has defied the odds and embarked on an extraordinary musical journey. Whether you're a long-time fan or new to their music, it's never too late to discover the magic that is Guided By Voices. Join the GBV cult and immerse yourself in their timeless rock music that continues to resonate with fans around the world.