Demi Lovato lets loose and keeps it simple on It’s Not That Deep, a glittering return to the dance floor where Lovato first found joy in pop music.
Demi Lovato is done overthinking it. After years of reinvention, reintegration, and relentless self-scrutiny, the pop powerhouse returns with It’s Not That Deep, an album that does exactly what its title promises. It’s bright, euphoric, and happily unburdened. Executive produced by Zhone, the record marks a sharp pivot from the heavier rock textures of 2022’s HOLY FVCK toward sleek, late-night dance-pop. The lead single, “Fast,” is a rush of synths and self-assurance, while “Here All Night” pumps with the kind of pulse that recalls early-2010s club anthems; the sound of someone rediscovering freedom through rhythm. The whole record hums with a newfound lightness, the sound of an artist finally exhaling.
It’s Not That Deep feels like a homecoming of sorts for Lovato, who’s built a career out of staying one step ahead of who we think she’s supposed to be. From Disney breakout to pop chart mainstay, then rock revivalist and a candid chronicler of recovery and self-discovery, one constant has remained, that voice. It’s always been a volcanic instrument capable of both venom and grace, equally at home belting “Skyscraper” as it is soaring through “Cool For The Summer.”
The new album channels that power into something lighter but no less commanding. It’s pop without the pretense; full of sweat, sparkle, and the thrill of being alive. “This album is about joy,” Lovato said in a recent interview. “I wanted to make something that reminded me what fun feels like.” For an artist who’s often been defined by emotional and spiritual intensity, It’s Not That Deep sounds like an artist being liberated. But it’s not escapism, it’s a refusal to let heaviness define the narrative. Lovato dances through heartbreak, self-awareness, and healing with a wink instead of a wound, reminding fans that catharsis can also come with a beat drop.
This era isn’t about proving anything, it’s about pleasure, play, and the simple, radical act of enjoying being alive. For an artist who’s spent so much of their life in public, that might be the most profound statement of all.