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Deep Purple's new Bob Ezrin-produced album, =1, captures their timeless sound with a fresh twist while signalling a thrilling new chapter in their legendary career.

=1, the latest album from rock legends Deep Purple, marks a thrilling new chapter in their storied career. Produced by Bob Ezrin, the new album deftly captures the band's timeless sound, eschewing nostalgia in favor of a fresh, invigorated approach reminiscent of their 1970s heyday.

The album's enigmatic title, =1, reflects a profound concept: in an increasingly complex world, everything converges into a singular, unified essence. It's a statement of unity and clarity that resonates throughout the album's tracks.

With a legacy that includes three consecutive No. 1 albums and accolades like the Legend Award from the World Music Awards and an induction into the Rock and Roll Hall of Fame, Deep Purple's impact on rock music is immeasurable. Spanning seven decades, their influence stretches from pioneering hard rock to embracing new musical frontiers, continually evolving while retaining their signature sound.

=1 not only reaffirms Deep Purple's status at the pinnacle of rock music but also introduces a new era with guitarist Simon McBride joining Ian Gillan, Roger Glover, Ian Paice, and Don Airey. Their ongoing collaboration with Ezrin, known for his work with rock icons like KISS and Pink Floyd, ensures that =1 is not just an album but further proof of their enduring creativity and relevance.

As they embark on yet another world tour Deep Purple proves once again that their music transcends generations, solidifying their place as true rock royalty.

Available on 2LP black 180g vinyl in gatefold jacket with a rich 12-page vinyl sized booklet and relief spot varnish exclusive to the first print run. Also available on CD with rich 16-page booklet.

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