So Happy It Hurts is Byran Adams’ first release on new label BMG and is described as a "return to life" after the pandemic. Describing the album, Adams also says: “The pandemic and lockdown really brought home the truth that spontaneity can be taken away. Suddenly all touring stopped, no one could jump in the car and go. The title song is about freedom, autonomy, spontaneity, and the thrill of the open road. The album touches on many of the ephemeral things in life that are really the secret to happiness and, most importantly, human connection."

So Happy it Hurts marks Adams’ 15th release and features 12 new songs co-written by the man who told you all about his "Summer of ’69" and made sure you know that everything he does, he does it for you. The album is available on all digital platforms as well as in a variety of physical formats including standard CD, deluxe CD with a lenticular cover and hardbound book and vinyl. Exclusive color vinyl and a limited edition box set which includes the deluxe CD, vinyl, hardbound book and signed photo will also be available.

Adams, whose live concerts have established him as one of the finer performers of our time, recently completed a residency at the Wynn Las Vegas.