On Baby Queen's long awaited debut album, the South African indie pop star gives us a peak inside her own "quarter life crisis" by not shying away from the difficult topics like internet addiction and mental health.
In the heart of London, a rebellious force has emerged, one that's shaking up the scene and pushing the boundaries of sight and sound. Baby Queen, born Arabella Latham, has been a sensation on the anti-pop circuit, leading the charge with her unapologetic lyrics and genre-crossing music. And now, with her debut album, Quarter Life Crisis, Baby Queen is showing us a new side of herself.
Hailing from Durban, South Africa, Baby Queen ventured to London as a teenager, where she found herself entangled in the whirlwind world of Instagram influencers and glamorous fashion parties. It was in the midst of this chaos that she adopted the Baby Queen persona, a name that would come to symbolize a generation's complex relationship with social media.
This rising star's music is a fusion of pop sensibilities, infused with grunge, and adorned with an unflinching critique of the digital realm that consumes our lives. As she eloquently puts it, her music is about "navigating your way through this world while being so unhappy and equally disillusioned with the cyber landscape that we are forced to live inside." This is the sound of a disaffected Gen Z, capturing the essence of a generation struggling to find their place in a world dominated by screens and social media.
But what sets Baby Queen apart is her ability to infuse raw emotion into her music, exploring the complexities of existence in a digitized world. She candidly takes on the ways people attempt to numb themselves or seek a space inside the chaos. Her music reflects her experiences and is an expression of her generation's struggles.
Baby Queen has seen a lot in her first quarter century. But it's not just the experiences that have shaped her; it's her keen observation and sharp-edged cynicism that make her music so distinctive. She challenges the status quo, delivering music that’s pure and profoundly affecting. As she navigates the path between real life and the digital facade, her art remains as relevant and poignant as ever.
With Quarter Life Crisis, Baby Queen shows herself to be a fearless trailblazer, unafraid to confront the challenging issues of her generation head-on, and ready to lead the way for a generation in search of their own voice.