As one of the all-time great British rock bands with album sales exceeding 100 million albums since they formed in 1968, Deep Purple need no further introduction. Eight years have passed since their last studio album, and now Deep Purple release Now What?!.

According to Ian Gillan, there couldn't have been a better timing: '2 years ago, it would have been wrong; 5 years ago it would have been wrong. The time is NOW. We felt we had something new to say and we did. Now What?! is one of the most important recordings I have ever taken part of in my whole life.'