The sound/approach of Sell The Lie brings to mind the classic rock of the 1970s and the grunge movement of the 1990s - both genres that stressed the importance of keeping studio recordings live-sounding and not over-produced.

Singer and lyricist Steven Berez considers the music to be a '70s beat that has been made 2012 fresh - 'It sounds like something you have heard but then it's clear you have not. Sick, in your face, dark rock music, combined with powerful lyrics.'